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Showing posts from July, 2020

Set Essay

I have chosen to work on the Set Question n.5 "Discuss and critically analyse the newspaper and other media coverage on Barack Obama’s election victory 5th November 2008 in America." I decided to select this topic because it involved the concept of media coverage and since my progression route is Media & Communication I thought it would be the most relevant out of all the questions. I started off by reading some background information about the election, being 6 at the time, I  knew little about the election. After some reading, I researched American newspaper articles that were dated 5th of November 2008 (the day after Obama's victory). These included the Washington Post amongst others. 2 out of the newspapers I analyzed used words of enthusiasm, hyperbole and sensationalism, which appeared as a positive aspect. The majority also described the event as a change for the US society due to Obama's ethnic background. This gave me an idea on how to approach

The Importance of Research..

Research is defined by Western Sydney University, as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes (Western Sydney University, 2020). Research is essential in almost every field, such as economy, medicine and even art. Research can expand your knowledge and help you apply this knowledge on practical work. Although the research process varies depending on the subject, all research aims to inform, create and develop ideas. In medicine for example, research is vital to discover and create treatments and this is derived from existing concepts of biology or chemistry. Art, on the other hand, might look at the work of other artists to learn the methodologies.  In academic research, it is important to gather as many sources as possible to analyze different

Critical Thinking Task

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In this blogpost I am testing out my Critical Thinking skills- let's see if this I can critically analyze information!  1- This is a simple assertion because it there is no evidence, it is biased and "Rhetoric" - emotional steers (based on the critical thinking document) and this might not be true through another person's point of view. 2- Simple assertion (same reason) 3- Evidence based because the is a depth number (data) and can be tested though different sources and making a comparison  4- simple assertion can be a rhetoric move - designed to sway (based on the critical thinking document  5- Evidence based, again there is data (statistic) can be tested through medicine practices  6- Can be tested through measuring the string length, however not all Yo-Yo's must be the same length. I think there can be various lengths, so this might be an assertion 7- assertion because it is too vague, no population or location details, no expla

Project Sign Off: Prada's Multiple Views

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Last Tuesday, scrolling down my Instagram feed, I see Prada posting on Instagram a series of videos titled as Multiple Views in chapters from 1-5. These short films were created to showcase the Spring/Summer 2021 collection in a technologic and surreal way, how Miuccia Prada sees the world today- her vision for the "post-pandemic fashion market" (Madsen, 2020). Chapter 4 - Prada Multiple View Spring/Summer 2021 Chapter 4 was a obvious response to the world of today. Models were placed in different seating rows inside the theater due to social distancing with screens, mobiles, and virtual realty everywhere. A music that is almost scary, resembling horror films and staring looks all suggest the effects of technology and the digital era. Martine Syms, the photographer of chapter 4 created this video with the intention of showing what it feels like to live in these lockdown/digital times “I’m inspired by the way screens have come to make and unmake us, and what it means

Research on Fashion Writing

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Fashion, as for most issues can have both news and feature writing. What distinguishes the writing style is the topic chosen. Features have explored topic more in depth and is therefore longer and critical, while news provide shocking and recent events where the audience what to hear the facts. Examples of fashion news can be brand collaborations, death of models or other fashion icons or perhaps brands going bankrupt (Bradford, 2015). Feature articles in fashion are less common, but papers and magazine such as Vogue, do include feature writing. My work would fall in the category of a feature article because I will investigate in depth the numerous impacts on the fashion industry brought by covid-19. I have learned the basics of a feature article in the first term, but I believe that this very up-to-date topic will improve my skills. Plus,  I have experienced the pandemic and will be able to create a more vivid piece of writing. I have chosen a specific book called Fashion Journali

Software Practice

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I have decided to use Photoshop as the digital software to edit the photographs that will be part of my article. This is my first time using Photoshop. I did, however work with Lightroom during my first term and I enjoyed it because the tools were very straightforward and easy to use, but I wanted to try out something different. In order to download the app on my laptop I followed the guide sent to me by my tutor, It took me a while because the app wouldn't download and I had to figure out why. Eventually, I managed to fix the problem and started to test the options and tools available.  -I tried the dodge tool, it made the image brighter  -then I tried the clone stamp tool, which allows to recreate/clone pixels of an area and apply them elsewhere.  - The software provided a guide on how to use the tool which I followed step by step.  - This first image shows before & after using the tool by the guide - While this image is the result I came u

Development of project idea

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I have chosen to develop and work on the idea of how Covid-19 has impacted the fashion industry of Italian luxury brands. The pandemic has impacted different aspects of the fashion industry such as manufacturing, promoting & showcasing and consequently sales. I will consider and discuss these aspects in my piece of writing. Milan is well known for being the Italian fashion capital, home to most of luxury brand headquarters such as Prada, Versace and Armani. Milan is located in the Lombardy region and this very region has been the most affected area of the country.  I researched various sources and these are some impacts I found: Manufacturing: According to Giocomotti (2020) manufacturing has never been halted even during lockdown, however factories were required immediately adhere to safety rules rules and protocols which seemed unfamiliar and unexpected. Leading to a disruption of planning and market strategies, slowing the usual production pace.  Promoting and sho

Object Inspiration

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In the past few weeks I have been using this bag from the brand Urban Outfitters to go to the beach and it reminded me of the brand's hipster subculture and alternative style of clothing. Urban Outfitters  design a style that reflects the hipster fashion with a variety of denim clothing  (Moore, 2017). The stores have been very popular among teenagers in recent years expanding across North America and Europe with a total of 240 stores in 2016 (Bondarenko, 2017). The brand offers a street style embracing hipster fashion, selling large sweatshirts and bohemian clothes. Regardless of the popularity, Urban outfitters has been criticized for its little care of ethics and sustainability. In fact, the brand uses very few eco-friendly products and did not try to reduce its greenhouse gas emissions (Dockrill, 2017). Moreover, according to Dockrill (2017) Urban Outfitters has seen itself caught up in a scandal which reported the brand asking its employees to work for free t

Welcome to Media Project 2!

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Welcome to my last term as a foundation student at DMU. In a few months I will be a year 1 student studying media and communication! As stated before, my dream would be to become a fashion journalist and Anna Wintour (editor of Vogue) is a great inspiration as she is one of the most successful woman in the field. Even though Anna was already born into a wealthy family and with her father as a journalist, she   managed to make her way to the top in the fashion world which inspires me greatly. A few weeks back I saw the movie 'The Devil Wears Prada'. In the movie, the chief editor of a prestigious magazine interpreted by Meryl Streep is described as a ruthless woman. Meryl Streep admits that her interpretation of the role was drawn by Anna Wintour. In my opinion, a strong and charismatic person is always to be successful in the workplace especially in the fashion industry where the competition is large- many who try but only a few succeed. A woman like Anna must have a dis