Project Sign Off: Prada's Multiple Views
Last Tuesday, scrolling down my Instagram feed, I see Prada posting on Instagram a series of videos titled as Multiple Views in chapters from 1-5. These short films were created to showcase the Spring/Summer 2021 collection in a technologic and surreal way, how Miuccia Prada sees the world today- her vision for the "post-pandemic fashion market" (Madsen, 2020). Chapter 4 - Prada Multiple View Spring/Summer 2021 Chapter 4 was a obvious response to the world of today. Models were placed in different seating rows inside the theater due to social distancing with screens, mobiles, and virtual realty everywhere. A music that is almost scary, resembling horror films and staring looks all suggest the effects of technology and the digital era. Martine Syms, the photographer of chapter 4 created this video with the intention of showing what it feels like to live in these lockdown/digital times “I’m inspired by the way screens have come to make and unmake us, and what it means
Good that you have added the approval form and completed the schedule. Well done.
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