Project Sign Off: Prada's Multiple Views
Last Tuesday, scrolling down my Instagram feed, I see Prada posting on Instagram a series of videos titled as Multiple Views in chapters from 1-5. These short films were created to showcase the Spring/Summer 2021 collection in a technologic and surreal way, how Miuccia Prada sees the world today- her vision for the "post-pandemic fashion market" (Madsen, 2020). Chapter 4 - Prada Multiple View Spring/Summer 2021 Chapter 4 was a obvious response to the world of today. Models were placed in different seating rows inside the theater due to social distancing with screens, mobiles, and virtual realty everywhere. A music that is almost scary, resembling horror films and staring looks all suggest the effects of technology and the digital era. Martine Syms, the photographer of chapter 4 created this video with the intention of showing what it feels like to live in these lockdown/digital times “I’m inspired by the way screens have come to make and unmake us, and what it means
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