Website Research

In this new blog post I will discuss the research I have done on three websites. First two relating to my continuation route which is media and communication (can be classified as Journalism), and the third relating to fashion brand.

The picture below is the home page of the first website I am going to talk about. This website is about a journalist, photographer and copywriter, named Matt Hussey. I like this home page because i find it neat and well organized. The multiple sections are found on the top and I believe they are clearly displayed. 

The 'About' page and the rest of the pages are found by scrolling down. This page includes other social media platforms on which you can find his profiles and work. This is a very nice idea because it gives access to a wide range of information about him.

The picture below shows the section regarding his published articles. In my opinion, this section should have been divided in folder categories arranged by topic. I find this display too overwhelmed with information. It does not grab my attention  because I get confused by the pictures and I cannot focus on the headlines of the articles. It is also hard to look for an article that might interest me as all of the articles are scattered together.

This Services page shows the services that Matt can offer, followed by the contact page. Both pages are well connected and close to each other. This is helpful because people can see the services and do not have to scroll a lot to find the contact page. Both pages explain the details properly so clients will find it easy to contact him.

The next website I researched is also about a journalist named Will Strauss. This website has a different layout because the sections are found on the left side and you do not have to scroll down to find them but you have to click on them. The website is less sophisticated compared to the first one and does not attract me as much as the first one. On the left side you can also find the details to get in touch with him but it looks too simple compared to Matt Hussey's website. In the first website discussed, the page provided for contacting is more elaborate.

One thing I like about this website is that the work is arranged in categories unlike the first one.

It also gives a peak on the latest posts that recent articles which is very good in my opinion because shows the last things he was working on.

The page regarding the services has prices written depending on the service requested and I do not find this professional. This might save up some time for people because they do not have to contact him and wait for the answer to know the price. However I think that writing the price for the services does not have a nice impact on the website.

For the last website I decided to discuss the Gucci website because it is a website that I browsed frequently and I think it is a good example of how a website should be. The website is full on photographs showing the products available. The photographs are very catchy because they are colorful and we can see every detail of the products clearly when you click on them. We can find a wide range of categories from which to choose on the home page.

 I opened the woman's department and found the products arranged in sub-categories such as shoes, bags and other. The photographs are so bright that will catch the people's attention immediately.

The products are shown from different angles and even worn on models so the clients can a receive a good perspective of the product they want to buy.

 The bottom page provides a lot of information that people might be interested in for example, shipping services.  A store locator is found on the bottom as well. I think this is a brilliant option because many people would rather go to the store instead of purchasing online and this will facilitate the research for an authentic store nearby.

Sources:

• http://www.matthussey.co.uk/
• http://willstrauss.co.uk
• https://www.gucci.com/uk/en_gb/