An overview and further development/ research of project idea

I have come up with a few aspects that could help me generate the focus of my article. The main idea of the article would be the changes in fashion caused by Covid-19. I have thought about the possible  headline which is seen below, together with the issues that will be discussed. 

1. The awareness of excess waste and need of sustainability that Covid has highlighted- rethinking industry, values and waste

2. Changed formats of fashion shows and difference in fashion collection- combination of seasons and and gender 

3. Economic impact on garment workers and retailers + less consumer spending

I have read these 4 sources below that have helped me consider these factors 

Intended audience: 

Being a feature regarding fashion, I  though that Vogue's audience might be my intended audience. However according to an analysis on Vogue found on UKEssays (2018), the audience represent wealthy women that want to know the latest trends and news of the fashion world. I am doubtful that these women would want to read about garment workers or the problem of retailers they would most probably only want to read about the changes in fashion shows.

Vogue Business, although seem to provide articles closer to my project. These are some front pages I found on its website. They have a mix of articles based on the latest fashion news and other articles that explore different facets of fashion such as sustainability. Vogue Business is describe as a leading source of information on how new technologies will shape the way products are developed, marketed and sold (Condé Nast, 2020). This suggests that Vogue Business covers more in depth the economic aspect and other aspects of the fashion we know.

Vogue Business (2020)

Vogue Business (2020)

The intended audience would be between 20 to 40 years old that are interested reading about fashion- perhaps fashion students, marketing or business as well. According to Condé Nast (2020) the average age of the readers of British Vogue is 39 years old in addition,  50% of Vogue Italy readers are aged between 25 and 44 and 70% have a higher level of education.

My interviewee will be the founder of Italian luxury shoe brand called Benedetta Boroli.


Sources:

CONDÉ NAST (2020) British Vogue. [Online] Condé Nast. Available from:   https://cnda.condenast.co.uk/static/mediapack/vg_media_pack_latest.pdf [Accessed 04/08/20].

CONDÉ NAST (2020) Vogue. [Online] Condé Nast. Available from:  https://www.condenast.com/brands/vogue/ [Accessed 04/08/20].

CONDÉ NAST (2020) Vogue Business. [Online] Condé Nast. Available from:  https://www.condenast.com/brands/vogue-business [Accessed 01/08/20].

UKESSAYS (2018) Magazine Analysis of Vogue Media Essay. [Online] UKEssays. Available from:  https://www.ukessays.com/essays/media/magazine-analysis-of-vogue-media-essay.php [Accessed 01/08/20].

Vogue Business (2020) Coronavirus. [Online] Vogue Business. Available from:  https://www.voguebusiness.com/tag/coronavirus [Accessed 01/08/20].