Style of writing for intended audience
As my article will reflect the writing style seen in Vogue magazine, I have looked into the writing style presented by articles discussing sustainability within Vogue. Barboni-Hallik (2020) Based on my research, I have identified a common characteristic of imperative language within Vogue. According to König (2006) an imperative use of language gives significants to the subject and creates a sense of urgency. In the article "Could COVID-19 Usher in a New Era of Responsibility in Fashion? An Urgent Opportunity for Sustainability and Ethics", Barboni- Hallik (2020) uses the words "brands must..". This is an example of a strong and firm phrase that implies an order. Other examples are "new era of community and personal responsibility is upon us" and "it’s time for a new social and environmental contract". She is reinforcing the need for more sustainable methods throughout the article which is suggested to be her opinion and is trying t...